// DESIGN

COMMUNITY, EXPERIENCE, AND BRAND DEVELOPMENT FOR SOCIAL ENVIRONMENTS

Hi I'm Julian 👋 I work with operators, coaches and emerging venues across the third space ecosystem — from sports and co-working to social, wellness and hospitality concepts. Together, we build real communities and design experiences that position you beyond just offering a space or service. The result: stronger loyalty, repeat engagement and a brand people genuinely connect with that can't be easily replicated, even by larger competitors.

Let's connect and discuss where your needs
and my competencies align

Let's connect and discuss where your needs and my competencies align

Let's connect and discuss where your needs
and my competencies align

Julian was a vital resource in our endeavor to bring the ETH PBLabs brand to life, thanks to his broad range of skills, creativity, and passion for innovative education. He left a lasting impact and I can recommend him to any team that wants to elevate their communications and branding.

Dr. Florian Rittiner

Head of ETH PBLabs

Julian hat dem Event ETH Week 2023 ein frisches und durchgängiges Kommunikatkonskonzept geschenkt. Auf jedem Kanal professionell. Super!

Sabine Fux, ETH Events Manager

Former FIFA World Cup Manager

Julian hat dem Event ETH Week 2023 ein frisches und durchgängiges Kommunikatkonskonzept geschenkt. Auf jedem Kanal professionell. Super!

Sabine Fux, ETH Events Manager

Former FIFA World Cup Manager

Julian was a vital resource in our endeavor to bring the ETH PBLabs brand to life, thanks to his broad range of skills, creativity, and passion for innovative education. He left a lasting impact and I can recommend him to any team that wants to elevate their communications and branding.

Dr. Florian Rittiner

Head of ETH PBLabs

Julian was a vital resource in our endeavor to bring the ETH PBLabs brand to life, thanks to his broad range of skills, creativity, and passion for innovative education. He left a lasting impact and I can recommend him to any team that wants to elevate their communications and branding.

Dr. Florian Rittiner

Head of ETH PBLabs

It was great having Julian on board as a video editor for The Assetizer Podcast! Thanks to his efficient editing style and ability to work in complex topic environments, he helped us turn around episodes faster and more consistently.

Tom Lyons, Gen Two

Head of Communications & Content

Durch die Entwicklung des prägnanten Namens und einer ansprechenden & modernen Visual Identity, hat Julian einen wichtigen Beitrag zu der Entwicklung unseres Padel-Clubs geleistet. Sehr hochwertig!

Ben Kühne

Gründer, The Rally Frankfurt

Background

Jan 2026 - Present

LGCY Padel

Founder & Lead

LGCY offers curated, high-end corporate experiences powered by the hottest sport on the planet.

Oct 2024 – Present

The Allyance

Founder & Lead

The Allyance creates innovative third spaces designed for connection, community, and carpe-diem experiences. And supports the third space ecosystem with leading-edge brand development, marketing, communications, customer experience & community building.

May 2022 - Apr 2024

ETH Zürich

Communications & Community Manager

ETH Zürich is one of the world’s leading universities for science and technology. Responsibilities included brand development & communications for PBLabs: an internal initiative aiming to increase the share of project-based education within the ETH curriculum. As well as event communications & support for the flagship program ETH Week.

Sep 2019 - Jan 2022

University of Groningen, NL

MSc Marketing Management (Cum Laude)

Top 1% business school. Focal areas included Consumer Psychology, Business Research, Strategic Marketing, Branding, Corporate Strategy, Scientific Research & Statistics.

Sep 2015 - Jun 2018

Goldsmiths University of London, UK

BA Media and Communications (First Class Honours)

Top 10 in the field globally. Focal areas included writing, social theory, cultural studies, filmmaking & video production.

Born in 1990

Julian hat dem Event ETH Week 2023 ein frisches und durchgängiges Kommunikatkonskonzept geschenkt. Auf jedem Kanal professionell. Super!

Sabine Fux, ETH Events Manager

Former FIFA World Cup Manager

Julian hat dem Event ETH Week 2023 ein frisches und durchgängiges Kommunikatkonskonzept geschenkt. Auf jedem Kanal professionell. Super!

Sabine Fux, ETH Events Manager

Former FIFA World Cup Manager

Julian was a vital resource in our endeavor to bring the ETH PBLabs brand to life, thanks to his broad range of skills, creativity, and passion for innovative education. He left a lasting impact and I can recommend him to any team that wants to elevate their communications and branding.

Dr. Florian Rittiner

Head of ETH PBLabs

Julian was a vital resource in our endeavor to bring the ETH PBLabs brand to life, thanks to his broad range of skills, creativity, and passion for innovative education. He left a lasting impact and I can recommend him to any team that wants to elevate their communications and branding.

Dr. Florian Rittiner

Head of ETH PBLabs

It was great having Julian on board as a video editor for The Assetizer Podcast! Thanks to his efficient editing style and ability to work in complex topic environments, he helped us turn around episodes faster and more consistently.

Tom Lyons, Gen Two

Head of Communications & Content

Durch die Entwicklung des prägnanten Namens und einer ansprechenden & modernen Visual Identity, hat Julian einen wichtigen Beitrag zu der Entwicklung unseres Padel-Clubs geleistet. Sehr hochwertig!

Ben Kühne

Gründer, The Rally Frankfurt

COMMUNITY, EXPERIENCE, AND BRAND DEVELOPMENT FOR SOCIAL ENVIRONMENTS

Profile Image of Julian Dietrich - Community, Experience, Brand Development

Hi I'm Julian 👋 I work with operators, coaches and emerging venues across the third space ecosystem — from sports and co-working to social, wellness and hospitality concepts. Together, we build real communities and design experiences that position you beyond just offering a space or service. The result: stronger loyalty, repeat engagement and a brand people genuinely connect with that can't be easily replicated, even by larger competitors.

COMMUNITY, EXPERIENCE, AND BRAND DEVELOPMENT FOR SOCIAL ENVIRONMENTS

Profile Image of Julian Dietrich - Community, Experience, Brand Development

Hi I'm Julian 👋 I work with operators, coaches and emerging venues across the third space ecosystem — from sports and co-working to social, wellness and hospitality concepts.Together, we build real communities and design experiences that position you beyond just offering a space or service.The result: stronger loyalty, repeat engagement and a brand people genuinely connect with that can't be easily replicated, even by larger competitors.